When talking about online privacy, it seems as if the younger generation is unphased by the issue. Older online users are generally more unsettled about the idea of having their online usage tracked and information available on the web for all to see. But is this really the case?
Data shows that the 18-24 age group is the one that cares most about how their information is used and what types of advertisements and news are delivered to them. Studies even show that 66% of teens use privacy controls on their Facebook profiles. These settings allow users to control what types of information others can see about them online.
So while many young adults and teens may be sending the message that online privacy is something that no longer exists, they are also the age group that is most conscientious about the issue.
My take on the situation is that online privacy has been accepted in our culture, especially in the younger generations. It basically goes without saying that when you hop online, your information will be tracked, behavioral advertising takes place and online privacy is compromised.
Yet even though this is accepted as a routine part of using the web, doesn’t meant that users don’t care. That is why when new tools are offered, it’s the younger age groups that take advantage of the tools to protect their online privacy.
Furthermore, it’s becoming more obvious that once posted, it can never be deleted, so young people are taking a stand against online tracking. In order to protect their online identity from employers, colleges, coaches and colleagues, they protect what they can, when they can.
Although online privacy is something that is lost when using the web, new tools are helping users of all ages gain control.