As we celebrate the New Year, there has never been so much anticipation for changes being made with online privacy. Some think that 2012 IS the year for online privacy and the time that people will be able to virtually ‘vanish’ online. When considering whether or not this year will bring a lot of change to the internet, it’s interesting to wonder how the change will come.
Sure, sites like Google and Facebook have made updates to their systems that have enabled users to have more control over their privacy, even opting out of being tracked – to some degree at least. But the future lies in more than just privacy settings; the future lies in apps.
Take note that on Christmas Day, seven million smartphones and tablets were activated. That number is way up from the 2.8 million that were activated one year ago. And when you consider all the devices that run off apps – from Apple’s iPhone to Amazon’s Kindle – it seems that everything these days are made for apps.
It’s no surprise that apps are so popular. They allow users to customize their tablets and smartphones, while choosing the exact applications that match their interests, lifestyles and personalities. Each tablet is different from the next because of these apps, and it’s easy to offer new and exciting material, keeping the whole concept of tablets and smartphones fresh.
This year, many people suspect that online privacy will come in the form of an app as well. And, it makes sense when you think about it: You download an app that watches out for you, protects your online image and prevents internet companies and marketers from tracking your internet usage.
Apps may also be made in slimmed down versions that don’t offer all the amenities as their full, Big-Brother-style versions. In general, new apps on the market for 2012 will limit what internet companies can see when tracking users on the web.
But remember, not everything is actually as good as it sounds. Many apps are made possible by tracking the user’s web activity. For example, how do you expect to get directions when the app can’t track where you are, or how are you supposed to get the full benefits of a music app when the software can’t track what you listen to?
For many users, it’s a matter of convenience and privacy, and convenience still comes out on top. While you may fork over some privacy, having these apps in their full form is most attractive for users. However, for those that are willing to get streamlined designs of applications, they can better protect their online identities and take control over their online reputation.
Image: mashable.com









