We’re already into the first week of the New Year and you’ve probably come up with a dozen New Year’s resolutions for 2012. Eat better? Check. Exercise more? Check. Repair your online reputation? Er…check?
There’s no doubt that this should be among your top resolutions, especially as we look forward to an increase in online privacy that advocates have been fighting for over the past several years. While the government has been unable to come together and form the collective effort that we had hoped for, we are making progress. There is always the concern that if we take away online tracking completely, the foundation for the internet will collapse.
Since we are essentially always being tracked, it doesn’t take long for us to build up an online reputation. In fact, if you post a few pics of your kids and write about them in your Facebook status updates, you’ve already started building an online reputation for them.
Online reputations are not always what people want them to be. If you’ve found yourself amongst this group of people, it may be time to repair your online presence. Whether you want to move past your partying college ways or revamp your professional image, we have the tips you need.
1. Gather Information. Most people aren’t aware of their online reputation, so take ownership and search for yourself regularly on such site as Google and Yahoo.
2. Adjust Privacy Settings. No matter which social networking sites you’re using, new updates often restore the privacy settings to the default. Always make sure that your privacy settings are adjusted accordingly – and keep your account protected.
3. Think Public. Any time you tweet, post a status update or email, send it with the intention that the whole world is reading. Too often, people post a picture or something personal, only to find that they regret it later on.
4. Interact with the Internet. By commenting on blog posts or sites that matter to you, you can gain a credible reputation, share your beliefs and have more positive search rankings.
5. Buy Your Own Domain Name. Instead of operating underneath someone else’s platform, start your own domain name. It gives you credibility and allows you to build the reputation you want, without having to go by someone else’s rules.