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Marketing Hall of Shame: Automated Car Warranty Calls
If you own a phone, even a work or cell phone, you’ve probably gotten this call. It can come from a variety of source numbers (often spoofed or otherwise masked), and it’s always an automated recording. It usually claims to be the “second and final” notice (even after multiple calls), and it warns the recipient [...]
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Warning! You Might Be Fooled Into Clicking This Pop-Up
Have you ever been clicking your way through cyberspace, when suddenly, a very important-looking window pops up? It usually looks like it’s part of Microsoft Windows, and it says something like, “Warning! Your computer is at risk! Click ‘OK’!” Do you click on it? Is your computer really at risk? Is Windows trying to tell [...]
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Don’t take the bait of phishing
For the past several years, online scam artists have been using a clever email technique to trick people into giving away sensitive information. The technique is called “phishing,” and it works like this:
The scam artist sends an email that appears to be from a bank, online auction site, or other online merchant. The email says [...]
